Often a company's reputation and business relies upon the public's familiarity with its trademarks, trade names, and service marks. These valuable assets must be protected from the unauthorized use by third parties who attempt to capitalize upon a company's good name and reputation by misappropriating its trademarks or trade dress. Alternatively, there are instances where our clients have been sued for their use of generic, unprotected product names or slogans, and require a vigorous defense.
Our lawyers have litigated both registered and common law trademark and trade dress and service mark infringement claims to jury verdicts. We are experienced in researching and developing evidence, often through the use of market survey data, to both assert and defend against these types of claims. Our experience is in both state and federal courts, on both the trial and appellate levels.